2 April 2020, starting from 14:00 UTC
Your Get-Started Guide to Inclusive Marketing
Our world and markets are becoming increasingly diverse. This evolution is exposing new opportunities for search marketers to uncover exclusions and drive innovation. Inclusive Marketing helps marketers more deeply engage audiences with immense buying power, but who are overlooked. Attend this session to learn how to identify opportunities for marketing differentiation and business growth by employing a process to deliberately uncover exclusions, as well as tactical tips for making your website and marketing collateral accessible.
Assessing Content Quality Programmatically
How do you know your writer's content is good when you aren't an expert in the topic yourself (and neither is your author)? In this talk, I will discuss a number of technologies to assess content quality using technology and not just a sniff test.