Our world and markets are becoming increasingly diverse. This evolution is exposing new opportunities for search marketers to uncover exclusions and drive innovation. Inclusive Marketing helps marketers more deeply engage audiences with immense buying power, but who are overlooked. Attend this session to learn how to identify opportunities for marketing differentiation and business growth by employing a process to deliberately uncover exclusions, as well as tactical tips for making your website and marketing collateral accessible.
How do you know your writer's content is good when you aren't an expert in the topic yourself (and neither is your author)? In this talk, I will discuss a number of technologies to assess content quality using technology and not just a sniff test.
Developer advocate in the Search relations team at Google
Martin Splitt is a developer advocate in the Search relations team at Google.
Principal Search Scientist at System1
Russ Jones recently transitioned to Principal Search Scientist at System1 and Adjunct Search Scientist at Moz, after serving as Principal Search Scientist at Moz since 2015.
At Moz, he worked on research regarding keyword metrics like search volume, link graph metrics like Domain Authority and proofs of concept for a variety of Moz features. Prior to joining Moz, Jones was CTO of Virante, Inc (now Hive Digital) where he and his team launched numerous search products including Remove'em, Relevancy Rank and Panda Risk.
Jones is married with 3 daughters and currently resides in North Carolina.
International SEO Consultant & Founder, Orainti
Aleyda Solis is an International SEO Consultant and founder of Orainti - a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays" and newsletter, with a summary of the latest news in SEO #SEOFOMO.
Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.
Senior Manager of Global Engagement at Microsoft
Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.
She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.
CEO and founder of RankSense
Hamlet Batista is CEO and founder of RankSense, an agile SEO platform for online retailers and manufacturers. He holds U.S. patents on innovative SEO technologies, started doing SEO as a successful affiliate marketer back in 2002, and believes great SEO results should not take 6 months.
Chief Executive Officer of MobileMoxie
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008.
For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO.
Her company launched the first mobile-focused SEO tool set and APIs to help other SEO tools provide better insights about the mobile market and use-case.
VP SEO & CONTENT @ G2
Kevin Indig leads SEO & Content Marketing as VP @ G2 and mentors startups in Marketing @ GermanAccelerator. Previously, he ran SEO @ Atlassian and Dailymotion.
Companies Kevin worked with in the past include eBay, Eventbrite, Bosch, Samsung, Pinterest, Columbia, UBS and many others. Kevin is also the publisher of the Tech Bound Newsletter and podcast.
Digital Strategist, Marketing Technologist, Full Stack Developer
Jono is a digital strategist, marketing technologist and full-stack developer with two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.
He’s worked with startups, agencies and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.
SEO4Life will be streamed live and won’t be recorded. Therefore, if you’d like to watch it, you’ll have to tune in live.
Listen to lectures by 8 top SEO specialists from over the globe such as Purna Virji, Martin Splitt, Aleyda Solis, Hamlet Batista and others…
This live stream is beneficial. Everybody has a chance to voluntarily help with Folding Home project supporting the fight against COVID-19. More information in the how to help section.
After each lecture there’ll be space for a Q&A session with the speaker.
You certainly noticed that due to the spreading of COVID-19, lectures and conferences are being canceled all over the world (including those on SEO and marketing).
Our mission is to provide you possibilities to educate yourself in this demanding period and at the same time support a good cause. Therefore, we decided to organize an online conference SEO4Life that each of you can watch comfortably at home.
Many people are asking if it’s possible to become a sponsor of the event. We decided to organize the event without sponsors.
From now on until the start of the event you have the opportunity to earn points in the application for sharing your computer power. At the end of the event we will announce all people/companies, who joined (ordered from the highest number of points earned) and they’ll appear in this section.
You can find more information here.