Purna Virji

Senior Manager of Global Engagement at Microsoft

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.

She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

15:00 - 15:30 UTC

Thursday 2 April 2020

Your Get-Started Guide to Inclusive Marketing

Our world and markets are becoming increasingly diverse. This evolution is exposing new opportunities for search marketers to uncover exclusions and drive innovation. Inclusive Marketing helps marketers more deeply engage audiences with immense buying power, but who are overlooked. Attend this session to learn how to identify opportunities for marketing differentiation and business growth by employing a process to deliberately uncover exclusions, as well as tactical tips for making your website and marketing collateral accessible.